In the changing world of AI, bots and 5G, telecommunication networks are evolving.
Creating Connections for Australians with a premium network
SERIVCE
DESIGN, DIGITAL, PRINT, PACKAGING As a Graphic Designer with the Optus Retail Team, I focus on creating visually appealing designs that align with Optus's brand and goals. From eye-catching promotions to enhancing in-store displays, my role revolves around improving the visual representation of the Optus brand in retail spaces. Through a combination of creativity, strategic communication and a sprinkle of AI, I aim to enhance the overall customer experience and contribute to the success of Optus in the telecommunications market.
Bourke street store
My designs for the new Optus Bourke Street store are tailored to create a visually compelling and cohesive retail environment. Focused on integrating Optus's brand seamlessly, the designs encompass impactful fab frames, strategically placed signage, and immersive digi screens. The goal is to not only enhance the store's overall tech-savvy vibe appeal but also to contribute to a positive and engaging customer experience.
Retail reimaginged
Revamping Optus retail stores with bold typography and striking images has transformed the space, elevating the overall aesthetics and creating a visually captivating environment.
Luna New Year - Year of the Dragon
As the designer behind Optus's Lunar New Year campaign for the auspicious Year of the Dragon in 2024, I delved into creating visuals that harmoniously merged cultural significance with contemporary flair. From dynamic imagery to intricate details, the campaign was crafted to authentically capture the essence of Lunar New Year festivities. By incorporating symbolic elements associated with the dragon, the design aimed to captivate and resonate with the audience while staying true to Optus's brand identity. Through this project, I contributed to a visually compelling campaign that celebrated tradition and embraced the vibrant energy of the Year of the Dragon for Optus.
Localisation Flyers
Tailoring my design approach, I created targeted flyers for Optus, incorporating images and content specific to diverse locations and communities. This strategy ensured a personalized connection, resonating with each demographic and contributing to heightened engagement and relevance in the respective markets.
One of Australia’s strongest brands
I played a pivotal role in designing both print and digital materials for the iPhone 15 Pro launch, contributing to Optus's ascent as one of the strongest brands in Australia through visually
compelling and strategically crafted promotional assets including digital and print assets.
Optus x Space X
As a designer for Optus during their sponsorship of the Women's World Cup, I focused on resizing and optimizing visuals to connect with diverse audiences worldwide. Beyond adjusting dimensions, my goal was to infuse each design with cultural relevance, ensuring that the promotional materials authentically represented the spirit of the tournament in different locations. This approach aimed to reinforce Optus's commitment to inclusivity and engagement, making the Women's World Cup sponsorship visually impactful and culturally resonant.
